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Increase Revenue with Targeted Ad Strategies
Boost your earnings with ads tailored to your audience. Increase ad sources and maintain control over the ad content you show.
Boost your earnings with ads tailored to your audience. Increase ad sources and maintain control over the ad content you show.
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Safe Exchange™ is an ad-tech solution that helps platforms monetize, ensures brand safety, and allows advertisers to reach new audiences.
With a suite of ad solutions Safe Exchange transforms the CTV advertising landscape with transparency, trust, and technological excellence. Both advertisers and platforms can take advantage of Safe Exchange with little integration.
Precision
Decisioning
Expand your programmatic revenue with accurate ad placements.
Ad
Control
Maintain full control over the ads displayed on your service.
Real-Time
Ad Review
Ensure ad accuracy with granular, real-time metadata verification.
Seamless
AWS Integration
Easy AWS Marketplace integration for streamlined ad management.
Accurate ad category and metadata ensures effective blocking, preventing inappropriate or unwanted ads from reaching audiences. With correct data, Publishers can expand their options and include only the parts of each category that they want, introducing net new revenue streams.
AdCurate™ combines proprietary AI for initial filtering, with human verification by the Safe Exchange™ team. While AI helps with preliminary sorting, human oversight ensures the highest accuracy, delivering comprehensive data you can trust. This human element is essential for achieving precise metadata in real time.
The ad classification process is managed by Safe Exchange™ Quality Assurance teams using proprietary technology. Our in-house reviewers are Safe Exchange™ employees who undergo extensive training in our creative guidelines.
No, the creative is classified in real-time upon receipt.