Increase Revenue with Targeted Ad Strategies

Boost your earnings with ads tailored to your audience. Increase ad sources and maintain control over the ad content you show.

Increase Revenue with Targeted Ad Strategies: Boost your earnings with ads tailored to your audience. Increase ad sources and maintain control over the ad content you show.
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63% Safe Revenue Opportunities Unlocked in Political Ads

AdCurate™ identified that 63% of political ads did not contain sensitive or offensive content, unlocking safe incremental revenue opportunities.

In the Health & Fitness category, Pharma ads represented 20%. Blocking this category could cost 80% of potential revenue, but AdCurate™ helps preserve this critical revenue stream.

AdCurate™ filled 95% of ad categories, where only 5% had external categorization, providing comprehensive category data.

AdCurate™ corrected missing adomain information for 66% of ads, ensuring accurate ad tracking and reporting.

AdCurate™ identified and corrected category issues for 92% of alcohol ads, mitigating risks for ineffective blocking and ensuring category accuracy.

The Go-To Ad-Tech for Platforms and Advertisers

Safe Exchange™ is an ad-tech solution that helps platforms monetize, ensures brand safety, and allows advertisers to reach new audiences.

With a suite of ad solutions Safe Exchange transforms the CTV advertising landscape with transparency, trust, and technological excellence. Both advertisers and platforms can take advantage of Safe Exchange with little integration.

AdCurate™ by Safe Exchange™ | APMC

Boost Your Ad Game with AdCurate™

Precision Decisioning: Expand your programmatic revenue with accurate ad placements.

Precision
Decisioning

Expand your programmatic revenue with accurate ad placements.

Ad Control: Maintain full control over the ads displayed on your service.

Ad
Control

Maintain full control over the ads displayed on your service.

Real-Time Ad Review: Ensure ad accuracy with granular, real-time metadata verification.

Real-Time
Ad Review

Ensure ad accuracy with granular, real-time metadata verification.

Seamless AWS Integration: Easily integrate with AWS Marketplace for streamlined ad management.

Seamless
AWS Integration

Easy AWS Marketplace integration for streamlined ad management.

FAQs

What are the benefits of more accurate ad metadata?

  1. Precise Advertiser Category Blocking: Enhanced accuracy and granular blocking opens additional categories to pull from with confidence.
  2. Safer Viewing Experience: Provides a layer of safety and confidence for publishers with sensitive audiences to source more revenue.
  3. Quick Sourcing of Safe Ads: Programmatically source brand-safe ads, relevant for your audience.
  4. Advertiser Insight: Gain a better understanding of the ads running on your platform, and what revenue you are potentially missing.

Accurate ad category and metadata ensures effective blocking, preventing inappropriate or unwanted ads from reaching audiences. With correct data, Publishers can expand their options and include only the parts of each category that they want, introducing net new revenue streams.

AdCurate™ combines proprietary AI for initial filtering, with human verification by the Safe Exchange™ team. While AI helps with preliminary sorting, human oversight ensures the highest accuracy, delivering comprehensive data you can trust. This human element is essential for achieving precise metadata in real time.

The ad classification process is managed by Safe Exchange™ Quality Assurance teams using proprietary technology. Our in-house reviewers are Safe Exchange™ employees who undergo extensive training in our creative guidelines.

No, the creative is classified in real-time upon receipt.

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