35%
of ad responses have the incorrect IAB Category associated
40%
of ads that make it through traditional category blocking still aren’t appropriate for sensitive audiences
43%
of streamers said bad ads would drive them to stop using an ad-supported video service.*
* Penthera 2021 U.S. Video Streaming Report
Ad comes in with a bid response.
Adcurate provides human verified metadata for advertiser name, category, and suitability for audience.
Platforms leverage data for more effective blocking and better servicing of publishers with sensitive audiences.
Take advantage of the platform’s ability to quickly test, buy, and deploy Adcurate™ into your own ecosystem.
Leverage your existing AWS contract and access pricing options that give you the flexibility to pay as you go, bundle offers, and save money with long-term commitments.
Adcurate™ on AWSMore accurate advertiser category blocking. Safer service for publishers with sensitive audiences. Quick sourcing of brand safe ads that can run in any programming. Better understanding of what advertisers are running on your platform.
Incorrect category data makes blocking ineffective and can result in the wrong audience seeing an inapproporiate ad. Ads from blocked categories can damage your reputation and diminish trust. For instance, it’s common to see political ads incorrectly categorized as health and fitness or gambling ads mislabeled as entertainment.
CTV is a premium format and users expect a premium ad experience.
Adcurate™ uses proprietary AI to pre-filter creatives, but ultimately all data is verified by a member of the Safe Exchange team.
We know bid stream data isn’t always accurate and AI isn’t a perfect solution – especially when dealing with suitability for sensitive audiences. In order to achieve the most accurate metadata there has to be a human element in the equation.
Our ad classification process leverages our proprietary technology designed and executed by Safe Exchange Quality Assurance teams. Our reviewers are Safe Exchange in-house employees and undergo thorough training in our creative guidelines.
No. Creative is classified in real-time upon receipt. The SLA for a “first seen” creative ID is 5 minutes. Classified creatives are rendered in milliseconds. Creatives can also be provided for review in advance of a campaign launch.
Yes, we do. Reach out.
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