Your Revenue Gateway

We create a secure digital ad ecosystem that unlocks revenue like never before.
Welcome to the future of advertising!


Leveraging AdCurate™ data, AdFilter provides Publisher and Platforms filtering across their demand stack with customizable and granular blocking capabilities.

Access to real-time, human verified ad metadata

Effective filtering of ads based on unique customer preferences

Works across your entire demand stack


Append our code to any existing demand tags


The foundation and gold star standard for validated ad metadata.

AdCurate delivers real time human validated ad metadata to Publishers and Platforms requiring accuracy in their ad decisioning.

Access to real-time, human verified ad metadata

Leverage AdCurateTM data to build your own unique blocking profiles

Works across your entire demand stack


Access via AdCurateTM API


AdCurateTM filtering combined with our premium demand for Publishers and Platforms looking to add brand safe, incremental demand.

Access to real-time, human verified ad metadata

Effective filtering of ads based on unique customer preferences

Includes AdSource’s Premium demand


Simple VAST or oRTB integration

Current Partners

Learn more about how Safe ExchangeTM can protect your brand and revenue.

Safe ExchangeTM is committed to protecting and respecting your privacy, and we’ll only use the details given above to provide the products and services you have requested.


Boost your monetization IQ with real-time ad metadata

What’s running on your platform?

Adcurate™ provides real-time information on the human validated advertiser name, ad category, and audience suitability for all inbound CTV ads. Partners can leverage this data for a better understanding of what’s running on the platform, more accurate category blocking, and to reliably service publishers with sensitive audiences.

Case Study

AUG 03, 2023

Unmatched metadata verification for ad moderation

Download the case study

Accurate Data Makes Platforms More Effective

Most programmatic platforms rely on self-declared IAB advertiser categories to filter ads. This creates serious brand safety issues for publishers and audiences alike as categories can be misrepresented or incorrect and often aren’t granular enough to be fully effective.

Adcurate™ validates the advertiser and IAB category of ads ensuring effective ad blocking from potentially undesirable categories like alcohol and politics.


of ad responses have the incorrect IAB Category associated.*

* Safe Exchange findings


of ads that make it through traditional category blocking still aren’t appropriate for sensitive audiences.*

* Safe Exchange findings


of streamers said bad ads would drive them to stop using an ad-supported video service.*

* Penthera 2021 U.S. Video Streaming Report

Our Process


Ad comes in with a bid response.


Adcurate provides human verified metadata for advertiser name, category, and suitability for audience.


Platforms leverage data for more effective blocking and better servicing of publishers with sensitive audiences.

Intelligent Frequency Capping Through Better Ad Insights


Over saturation of the same ad creative can cause a negative experience for users. 69% of U.S. adults said they think ads on streaming services are repetitive 79% are bothered by that experience.

Adcurate can mitigate overly repetitive ads by correctly identifying the advertiser behind each creative, even when no other external signals are provided. Publishers can use this metadata to accurately frequency cap and block duplicate ads in the same pod.

Find us on AWS

Take advantage of the platform’s ability to quickly test, buy, and deploy Adcurate™ into your own ecosystem. 

Leverage your existing AWS contract and access pricing options that give you the flexibility to pay as you go, bundle offers, and save money with long-term commitments.

Adcurate on AWS

Fact Sheet

NOV 17, 2022

Learn how ad data makes platforms more effective

Download the Adcurate guide

Frequently Asked Questions

What are the benefits of more accurate ad metadata?

• More accurate advertiser category blocking.
• Safer service for publishers with sensitive audiences.
• Quick sourcing of brand-safe ads that can run in any programming.
• A better understanding of what advertisers are running on your platform.

Why is the correct ad category data so important?

Incorrect category data makes blocking ineffective and can result in the wrong audience seeing an inapproporiate ad. Ads from blocked categories can damage your reputation and diminish trust. For instance, it’s common to see political ads incorrectly categorized as health and fitness or gambling ads mislabeled as entertainment.

CTV is a premium format and users expect a premium ad experience.

What do you mean by human verified?

We know bid stream data isn’t always accurate and AI isn’t a perfect solution – especially when dealing with suitability for sensitive audiences. In order to achieve the most accurate metadata there has to be a human element in the equation.

Who manages the Ad Classification process?

Our ad classification process leverages proprietary technology and is reviewed by Safe Exchange Quality Assurance teams. Our reviewers are in-house employees who undergo thorough training in our creative guidelines.

Can the Ad Classification process delay campaigns?

No. Creative is classified in real-time upon receipt. The SLA for a “first seen” creative ID is 5 minutes. Classified creatives are rendered in milliseconds. Creatives can also be provided for review in advance of a campaign launch.

Do you offer an Ad Classification audit?

Yes, we do. Reach out to learn more!