Safe Exchange for
Advertisers
Direct access to premium CTV opportunities
Introducing Safe Exchange
Safe Exchange is a premium CTV marketplace designed for scale, efficiency, and transparency. Our ad quality tools allow us to bring new supply opportunities into the ecosystem that aren’t available elsewhere programmatically.
We work with top CTV publishers and our own O&O streaming apps to provide a diverse supply marketplace and deliver a premium, safe ad experience. Safe Exchange is available to target today in most major DSPs.
By the numbers
500+
Apps and Channels
800K+
Unique Creatives Reviewed
1.2B+
Average Monthly Requests
Unlock the Power of Co-viewing Families
Parents are a valuable audience for advertisers. While actively engaged in watching content with their children, advertisers have a proven route to capturing parents’ attention.
Our research shows that 69% of parents reported having purchased products that were targeted to them while co-viewing, and 82% of parents purchased a product based on what their children saw in an ad.
Exclusive O&O Supply
The most direct access to our own premium CTV streaming apps
Premium CTV and Mobile Inventory
Kidoodle.TV® is a Safe Streaming™ platform with over 45,000 episodes of premium content for families with kids 12 and under.
Every episode of our content is vetted by our trusted team, for a quality viewing experince that parents can enjoy watching with their kids.
Next Level Streaming
Glitch+ is the next step for 8 – 16 year-olds to gain independence over their online content experience. A curated space to watch their favorite gamers, influencers, content creators, and friends without the dangers of the open internet.
Providing a sophisticated and age-appropriate environment Glitch+ ensures brand integrity while delivering the content young teens want to see in the safe environment parents demand.
Leave COPPA to us!
The Safe Exchange platform is built to be fully COPPA compliant to help protect our partners.
We work with each of our publishers to understand their audience and the ad content that’s appropriate for their viewers. Services with a child-targeted audience will only receive age-appropriate ads through our proprietary ad review process.
All COPPA requests have PII stripped out before being sent to demand partners. We’ll replace the device ID with a session ID and remove the last octet of the IP address. Similarly, all related requests are tagged with the ‘Do Not Track’ flag to prevent inappropriate data collection.
Current Partners
