Safe Exchange for
40% of ads that make it through traditional SSPs blocking still need to be blocked for inappropriate content by our human review team.
60% of bids for rejected ads have the incorrect category declared in the bid response.
43% of streamers said bad ads would drive them to stop using an ad- supported video service.*
* Penthera 2021 U.S. Video Streaming Report
New creative is fingerprinted and put into holding.
Ads are prefiltered based on inventory specs.
Safe Exchange team reviews each ad in its entirety.
Reviewers verify and update IAB category and Advertiser name. Creative is then filtered for ad category, content, and tone.
Once creative has been filtered in initial review process, it is stored in our database.
Subsequent presentations of the same creative require only a confirmation of approved status.
NOV 17, 2022
Safe Exchange’s fully human review provides the efficacy and safety that other review platforms can’t offer. At Safe Exchange, our reviewers are company employees and undergo thorough training for accuracy. With a fully managed service, our partners don’t have to devote resources to ensuring a clean ad experience. Safe Exchange allows publishers to unlock the value of full programmatic monetization without concerns of ad safety.
Incorrect category data makes blocking ineffective and can result in the wrong audience seeing an inapproporiate ad. Ads from blocked categories can damage your reputation and diminish trust. For instance, it’s common to see political ads incorrectly categorized as health and fitness or gambling ads mislabeled as entertainment.
CTV is a premium format and users expect a premium ad experience.
When appropriate we anonymize any PII the client application sends to 3rd parties except those allowed under COPPA/GDPR-K and CCPA consent.
Similarly, we send the appropriate ad signalling based on the users’ jurisdiction (ex. LMT/ DNT flag, US privacy consent flag/string, GDPR consent flag/string).
Our Creative Review process leverages our proprietary technology designed and executed by Safe Exchange Quality Assurance teams. Our reviewers are Safe Exchange in-house employees and undergo thorough training in our creative guidelines.
No. Creative is approved or rejected in real-time upon receipt. The SLA for a “first seen” creative ID is 5 minutes. Approved creatives are rendered in milliseconds. Creatives can also be provided for review in advance of a campaign launch.
Yes, we do. Read out.
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