Leveraging AdCurate™ data, AdFilter provides Publisher and Platforms filtering across their demand stack with customizable and granular blocking capabilities.
Access to real-time, human verified ad metadata
Effective filtering of ads based on unique customer preferences
Works across your entire demand stack
Append our code to any existing demand tags
The foundation and gold star standard for validated ad metadata.
AdCurate delivers real time human validated ad metadata to Publishers and Platforms requiring accuracy in their ad decisioning.
Access to real-time, human verified ad metadata
Leverage AdCurateTM data to build your own unique blocking profiles
Works across your entire demand stack
Access via AdCurateTM API
AdCurateTM filtering combined with our premium demand for Publishers and Platforms looking to add brand safe, incremental demand.
Access to real-time,human verified ad metadata
Effective filtering of ads based on unique customer preferences
Includes AdSource’s Premium demand
Simple VAST or oRTB integration
Safe ExchangeTM is committed to protecting and respecting your privacy, and we’ll only use the details given above to provide the products and services you have requested.
Safe Exchange for
40% of ads that make it through traditional SSPs blocking still need to be blocked for inappropriate content by our human review team.
* Safe Exchange findings
60% of bids for rejected ads have the incorrect category declared in the bid response.
* Safe Exchange findings
43% of streamers said bad ads would drive them to stop using an ad- supported video service.*
* Penthera 2021 U.S. Video Streaming Report
New creative is fingerprinted and put into holding.
Ads are prefiltered based on inventory specs.
Safe Exchange team reviews each ad in its entirety.
Reviewers verify and update IAB category and Advertiser name. Creative is then filtered for ad category, content, and tone.
Once creative has been filtered in initial review process, it is stored in our database.
Subsequent presentations of the same creative require only a confirmation of approved status.
Fact Sheet
NOV 17, 2022
Safe Exchange’s human review provides the efficacy and safety that other review platforms don’t offer. Our reviewers undergo thorough training for accuracy. With a fully managed service, our clients don’t have to devote resources to ensuring a clean ad experience. Safe Exchange allows publishers to unlock the value of full programmatic monetization without concerns of ad safety.
Incorrect category data makes blocking ineffective and can result in the wrong audience seeing an inapproporiate ad. Ads from blocked categories can damage your reputation and diminish trust. For instance, it’s common to see political ads incorrectly categorized as health and fitness or gambling ads mislabeled as entertainment.
CTV is a premium format and users expect a premium ad experience.
Our ad classification process leverages proprietary technology and is reviewed by Safe Exchange Quality Assurance teams. Our reviewers are in-house employees who undergo thorough training in our creative guidelines.
No. Creative is approved or rejected in real-time upon receipt. The SLA for a “first seen” creative ID is 5 minutes. Approved creatives are rendered in milliseconds. Creatives can also be provided for review in advance of a campaign launch.
Yes, we do. Reach out to learn more!